Archive for the ‘Social networking’ Category
The slow reveal
I’m doing the very last edits and proofing of my forthcoming book, The Way to Communicate, best described by its own slug, to wit: an enlightening method for effectively communicating in public speaking, presentation and conversational situations.
Well, what the heck, the jacket copy says it so well, here’s more: “This unique, entertaining, and personal guidance benefits anyone who wants to develop greater confidence and effectiveness in any kind of communication environment, from a one-on-one conversation to a presentation in front of packed auditorium. While many of the book’s examples take place within a business related environment, The Way to Communicate encourages development of greater awareness and empathy as a way to connect with anyone, in any situation.”
Although it won’t be released until later this year, I’ve posted a downloadable excerpt on Scribd, with another to come next week. The current excerpt, Be Normal, is about challenges faced by executives who, as the ‘face’ of an organization, tell the organization’s story so many times they begin a misguided effort to keep the story fresh, and end up moving away from the personal qualities and attributes that made them effective storytellers in the first place.
Hope you find something in it that resonates for you, clients, or friends.
More to come.
Here’s how it’s supposed to work
It’s always a relief when I come across something like this.
Social media is the be all, end all to some, overrated and poorly understood hype to others. Here’s an example of its potential.
The film Paranormal Activity has been a huge success, in LARGE part through the use of social networking. Here’s a pull quote from this post, but go to the site to get the full story:
How Social Media (and Revision3) Helped Catapault ‘Paranormal Activity’ to the Top of the Box Office:
“The lessons of Paranormal Activity extend beyond simply creating buzz around a horror flick,” Louderback writes. “Leveraging the power of socially connected, engaged audiences, by focusing on the new influencers, can pay tremendous dividends for everything from Apple iPhones to Zappos shoes. It’s not just about telling a few friends anymore. When something is good, and with the right fulcrum, social media can move mountains.”
In an unrelated to the above post, I’ve just sent out my latest Communication newsletter. Drop me an email if you’d like a copy, and tell me if you prefer printed and snail mailed (don’t forget your address) or e-newsletter version.
